THE KNÜG STORY
A PASSION FOR SUSTAINABLE CLOTHING, MADE TO LAST
TIMELESS STAPLES YOU WILL WEAR SEASON AFTER SEASON
Hello, I am Bernadette the founder and owner Knüg I have worked as a buyer for the last 12 years sourcing from India, Indonesia, Turkey and China. Seeing first-hand the waste that existed in the retail industry and the bad practices plus poor treatment of workers, I was determined that Knüg would only work with natural fabrics and fibres, not use harmful chemicals, and engage is a slow production chain that values workers and pays fair wages.
Here at Knüg we believe everyone can make a difference by the way we live our lives. We design in the UK and source directly ourselves, producing small batches and cutting out the middlemen passing savings on to you the customer to bring you luxury pieces at reasonable prices. Our high-quality fabrics are sourced from ethical suppliers. We do not use synthetic or non-biodegradable fabrics and our focus is quality not quantity. We design with longevity in mind and only use natural raw materials, created through sustainable practices by skilled artisans. Our collections are made from renewable and biodegradable fibres. Our manufacturing process respects the people, environment, and animals. We use local artisans and eco-friendly fabrics to create perfect, long-lasting clothes and accessories with the lowest possible environmental impact.
Less is more is Knüg’s motto. All our items are classic, timeless pieces that won’t break the bank. We produce in small batches for quality control and less waste. We care deeply about how our products are made and to minimise the impact on the environment, we monitor responsible production from the raw materials through to our finished products.